NDM

Amazon strikes deal with HBO to stream The Sopranos and The Wire 

This story is about amazon who have struck a major deal with HBO in order to stream their shows through amazon instant. Amazon had previous brought online streaming site love film. Love film is a sight which is most famous for their movies in which they allow their audience to watch online or receive through the post. love films main online streaming rivals were netflixs who looked to be gaining more customers as their were able to reach a larger target market. This was first time in which Amazon were able to strike a deal with an online video provider allowing Amazon  instant to be able to play their shows online through their site. At this present moment Amazon instant only hold the rights to show The Sopranos and The Wire, However they are looking to expand the subscriptions which would allow them access to stream more of HBO shows. At this present moment the rights of HBO mainly belong with BskyB with Amazon coming out and stating that nothing is final yet and they have not decided to move in to bid for more rights of the shows. In my opinion this would be a beneficial move for Amazon. The reason for this due to their competition with Netflix they need to be able to provide something in which would attract their target market. The way in which they would be able to do this would be to gain the rights of shows in which the public would be interested in and would want them to subscribe to them. I also believe that online streaming is becoming more and more popular therefore this could be beneficial to the audience as they would then not have to pay a high subscription bill for TV, also it would be more flexible for the audience as they would be able to access the shows in more way then one.