ESSAY

The development of new/digital media means the audience is more powerful in terms of consumption's and production. Discuss the arguments for and against the view.

WWW

• Well structured with a range of examples 

EBI

• Avoid getting wrong facts 
• Make sure you link paragraphs to the question 
• Re-write the penultimate paragraph to do this
• Rewrite the conclusion as it doesn't add anything new  

 Penultimate Paragraph

Wikipedia is a page where articles are posted about famous people providing the public with information about them such as their birthday to their background. 65 million people use Wikipedia and 14 million people post articles on the site. It is a website which is made for ordinary people as it is free to use. It is argued that Wikipedia is inaccurate, as anyone is able to edit pages and change information about an organisation or individual. This is due to anyone being allowed access to Wikipedia pages and being able to change the information which is present for a company or individual. Critics may believe that Wikipedia articles are able to be posted by anyone therefore they are not reliable however, Wikipedia articles are verified by other accounts and users of Wikipedia to ensure the information is correct otherwise the information would then be deleted. Wikipedia is one of the most powering tool for the ordinary people as they are able to post information to over 65 million people. Also when someone is in need of information about an individual the first place they would be taken to would be Wikipedia. This then shows the the audience have enabled themselves to gain more power as they are able to display this through Wikipedia as they are in control of what information is provided to the world about things such as, countries and celebrities. As Wikipedia is the largest organisation for someone to search for information this then connotes that the audience has now come into control.

Conclusion

In conclusion I believe that the change in new and digital media has now allowed audience’s to become more empowered due to the change in new and digital, one of these changing highly involved the increase of the use of social media, as this also relates to user generated content as this allows the audience to be able to create something and post it online allowing the audience to get noticed and get a fan base. The development within new and digital media has now provided the audience with more control. one way in which new and digital media has done this would be through user generated content as this would provide the audience with a view which is now seen to be a valued greater. Furthermore websites such as Wikipedia also allow the audience to be in control as it a website which the audience is in full control off and do not have to follow the rules of a major organisation before posting an article.