NDM

ITV to launch female-focused channel

ITV have created a new TV program which is mainly targeted at females. The show is called ITVBe which is broadcasting shows such as, the only way is Essex. The program is mainly created to provide shows based around reality TV. The channel will be showed on freeview, sky and virgin. The target audience for this show will be younger females, aged from 16-34 year old. The genre of shows which will be shown on TV will be drama and comedy. I believe that this channel is a good idea. The reason for this would be that this channel will attract a large amount of female audiences. The reason for this would be that they enjoy shows based around a life they want.