NDM

BBC and BSkyB reach agreement over retransmission payments

Sky and BBC have been involved in a large debate for a while over the retransmission fees that BBC will be paying in order to play their demand service BBC IPlayer on Sky’s demand on TV. However they then finally came to a decision that Sky have allowed BBC to no longer pay to have their service within Sky’s TV Platform. This deal then saves Sky 4.5million. From BBC point of view this would then attract Sky more viewers as BBC IPlayer is the highest viewed demand service. BBC had proposed that Sky would have to start paying them in order to use their services on their TV Platform. This had then to the mind of the BBC has they wanting the annual fee to be decreased by Sky, however they were not arguing over the price therefore the BBC then played this card. BBC are not tge only one who saved money through this saga as, ITV, Channel 4 and 5 also saved money through this, ITV of saving around 2 million, as they had made the agreement over the last month. I believe that Sky would need to keep a hold of these platforms of on demand channels as people are more likely to use their services knowing they are able to catch up with their shows whilst they are being played on the TV.