NDM

No-makeup selfies campaign generates £2m windfall for cancer research

http://www.theguardian.com/media/2014/mar/21/no-makeup-selfie-campaign-facebook

This years campaign for cancer research was a "no make up selfie." This campaign was put in place where women would take a selfie of themselves with no make up and post it on Facebook with the text they had sent showing that they had donated money to cancer research. Once they would nominate someone else this would then keep the cycle going as they would nominate as many people as possible. This campaign then had created a large awareness therefore providing donations of £2 million. This campaign was made successful do to social media as it enabled the audience to be able to quickly receive the information as it would appear on their news feed. I believe that this campaign was a success due to the fact it was able to relate to the audience and make it something that would create awareness to the audience therefore enabling them to interact. Furthermore I do not believe this would been a success without social media as it would not have reached it mass audience, therefore this reinforces the fact in which social media is now a large part of peoples lives therefore allowing them to create a wide audience which is shown through the amount of money raised. This campaign was also a success due to the celebrities who had taken part. Once they has taken part this then encouraged their following to do aswell due to them looking up to them as a inspiration. I believe in order for campaigns such as cancer research to create large donations they would need to do this through relating to the audience which is shown how it would work through the selfie campaign.