The Case study I have chosen relating to new and digital technology is on demand. The reason I have chosen this as my case study is that it now plays a huge role in peoples lives due to the majority of peoples busy schedule they are not able to watch the shows on their original times therefore using on demand more. I also decided to choose this case study as, due to it large audience the merge between iplayers such as ITV and BBC are now available on Sky therefore, giving me a large amount of research to conduct which would then lead to me having a lot of areas to discuss on. This topic is also an area which I can link to other aspect such as advertisement. The way in which I am able to link advertisement to on demand would be through the way in which audience are able to fast forward therefore allowing the audience to skip the adverts.
The three Texts I will be looking at will be at as my primary source's will be,
- Sky Go
- Sky+
- Sky on demand
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