NDM

Daily Mail and Guardian digital 'minnows', says News UK chief

http://www.theguardian.com/media/2014/mar/05/daily-mail-guardian-digital-minnows-news-uk-mike-darcey

This story is News UK expressing their feelings on what they believe that the Daily Mail and the Guardian are doing wrong. News UK do not understand the reason in which why The Guardian and Daily Mail provide their news for free digitally. They believe this for more then one reason. One of the reasons in which why they believe this is News UK do not understand how they will make their money if they are providing their news for free. The reason for this is that if you're providing your news for free digitally no one will then buy your newspaper as, in this day and age most people are going to check their news online rather then the traditionally way through newspapers. However it is also seen that newspapers are still making their money through the advertisements they receive. Furthermore if they are providing their news for free the audience are more likely to view their news therefore, leading to them seeing the advertisement. News UK also believe The Guardian and Daily Mail are not able to keep up with the new day and age as once newspapers are forever in decline and are not used anymore News UK do not believe that newspapers such as The Guardian and Daily Mail will not be able to stay alive. My opinion is due to many people now viewing newspapers online by providing it for free benefits the audience and the newspaper. The reason for this is that the newspapers will receive more advertisements which will give them more money as, the advertisements will know that they will receive a mass audience due to the newspaper providing their materials for free.