Facebook buys UK maker of solar-powered drones to expand internet
This story is telling us about how Facebook are making solar powered drones in aircraft which will fly over countries in which can not afford the internet and will allow them access to the internet. This will then but them in straight competition with Google, who are planning to create internet access for countries through balloons. Facebook have claimed that they are looking to reach an audience of £1.2 billion. This would then take Facebook to their audience of 4 billion. This operation will cost around £12 million to conduct which has already been put into work."Our team is actively working on building our first aircraft now," Zuckerberg said in a paper published yesterday. My opinion on this story would be due to the increase in new and digital media this would be a idea which would work due to the fact that the internet is now becoming thew most pwoerful tool to humans as it allows them to reach and conduct near enough everything. However if Facebook are providing it country who are unable to afford internet the only setback i would feel there would be, is that how would they claim access to the internet through the technology. As Facebook may reach an audience of 1.2 billion, however would the audience be able to get access to the technology in order to use the internet.
This story is about how YouTube has now been banned within Turkey weeks after they had already banned Twitter usage within the county. This is not the first time this has happened within in Turkey as they had banned YouTube within Turkey in 2007 which they then released this ban three years after it was put into place. The reason for this ban was that social media users within the Turkey were able to access "Virtual private networks". Therefore this being too much of a risk for the country to be able to risk. One of the issues which was raised which came to a concern of Turkey was, a private conversation which was recording and then posted onto YouTube. The conversation was between Turkish intelligence chief Hakan Fidan, foreign minister Ahmet Davutoglu. The conversation in which they had secretly recorded contained information discussing a possible military action in Syria. My opinion on this story would be that due to the increase of new and digital media it now has a large and importance within he world as their are many users. Social media is then an aspect which can be used for more bad then good. Therefore I then personal believe that the action Turkey have taken on banning social media is the right thing to do. The reason for this would be that if they were to recive vital information this could then lead to something the country may not want such as, offending other countries.
This years campaign for cancer research was a "no make up selfie." This campaign was put in place where women would take a selfie of themselves with no make up and post it on Facebook with the text they had sent showing that they had donated money to cancer research. Once they would nominate someone else this would then keep the cycle going as they would nominate as many people as possible. This campaign then had created a large awareness therefore providing donations of £2 million. This campaign was made successful do to social media as it enabled the audience to be able to quickly receive the information as it would appear on their news feed. I believe that this campaign was a success due to the fact it was able to relate to the audience and make it something that would create awareness to the audience therefore enabling them to interact. Furthermore I do not believe this would been a success without social media as it would not have reached it mass audience, therefore this reinforces the fact in which social media is now a large part of peoples lives therefore allowing them to create a wide audience which is shown through the amount of money raised. This campaign was also a success due to the celebrities who had taken part. Once they has taken part this then encouraged their following to do aswell due to them looking up to them as a inspiration. I believe in order for campaigns such as cancer research to create large donations they would need to do this through relating to the audience which is shown how it would work through the selfie campaign.
This is a story which again talks about the trust we can have with news being put through to us through social media. social media allows us quick and easy access to news. When someone tweets the news on twitter it is then re tweeted by many people which then soon turns viral. This then means everyone is now aware of the news as it is trending. However it has now been brought upon us that not everything you see on the news is believable. The reason for this is that news which is being present to us through social media has no source of where it is coming from but however looks believable to the audience. One example of this is Manchester United Manager was seen to had been sacked from his position as it had been trending on twitter. However later on the audience had come to realise that this was a fake piece of news as there was no reliable source which could back this up such as Sky Sports. My opinion on this story is that i believe due to everything now becoming technology based that news online is now the way in which the audience will receive their news as it is quick and news travels faster through this therefore reaching the audience faster. However i believe that their will always be fake stories going around which i then believe it is yup to the audience to find the reliable sources before spreading it themselves.
This story is News UK expressing their feelings on what they believe that the Daily Mail and the Guardian are doing wrong. News UK do not understand the reason in which why The Guardian and Daily Mail provide their news for free digitally. They believe this for more then one reason. One of the reasons in which why they believe this is News UK do not understand how they will make their money if they are providing their news for free. The reason for this is that if you're providing your news for free digitally no one will then buy your newspaper as, in this day and age most people are going to check their news online rather then the traditionally way through newspapers. However it is also seen that newspapers are still making their money through the advertisements they receive. Furthermore if they are providing their news for free the audience are more likely to view their news therefore, leading to them seeing the advertisement. News UK also believe The Guardian and Daily Mail are not able to keep up with the new day and age as once newspapers are forever in decline and are not used anymore News UK do not believe that newspapers such as The Guardian and Daily Mail will not be able to stay alive. My opinion is due to many people now viewing newspapers online by providing it for free benefits the audience and the newspaper. The reason for this is that the newspapers will receive more advertisements which will give them more money as, the advertisements will know that they will receive a mass audience due to the newspaper providing their materials for free.
The first example would be Lady Gaga reinforcing the stereotype of how women should be deceived as. The normal women would be looked at as a real life version of a Barbie doll who wear make up and dress up to receive attention. However Lady Gaga while still receiving attention for the opposite reason of dress up as a man on a performance that would be broadcast to the world.
The second example I have used is a traditional way in looking at how a female is shown to be.This is an example of a female being traditionally shown on a make up advert with an agenda to sell make up to women in order for them to improve their appearance. This advert does not challenge Butlers gender theory as we are used to seeing women advertising make up.
This is an advert which reinforces Butlers theory of gender performances as it is an advert you would not be used to associated with men. The advert is trying to sell a mens cream in order for them to look after their skin. This would then challenge Butlers theory as men have now become more conscious about their appearance which you would more associate with females.
This advert is a Nike football boots advert. The advert reinforces Butlers theory of gender performance as, it shows men playing football and how the they will need the perfect football boots in order to play better. This is an advert we would be used to seeing as men are mostly connected to sports therefore seeing many adverts relating to this.
This poster is a poster promoting womens football and their upcoming schedules. This poster is challenges Butlers theory of gender performances. The reasons for this is due to we as the audience are not used to seeing female sports being promoted as, traditionally womens sport is not as popular as mens would be.
This womens beauty magazines reinforces Butlers theory of gender performance. This is a magazine which is targeted at women in order to provide them with tips to improve their appearance. This is shown through the quote on the front cover being"Improve your skin" as it reinforces that women have alot of provide within their appearance. The cover also follows a tradition to have a beautiful women placed on the front page which would make the women want to be like her.
This magazine front cover challenges Butlers theory of challenges Butlers theory of gender performance. This magazine shows Beckham who was a former football star. A traditional view in looking at a male would be for them to be manly. However this magazine challenges Butlers gender theory would be that men have no also turned their attention more onto their appearance which was previous only seen to be important to women.
This is a perfume advert for men which reinforces Butlers theory of gender performance. The reason for this would be that we would assume to see a male on an mens perfume advert. However this could also challenge Butlers theory as, this would show that men are now become more in conscious with their appearance as they now want to have the perfect smell.
This game is a nintedodog game which is seen to be alternative view of Butlers theory of gender performance. The reason for this would be that this game was created for females who would look after their virtual pet. However as the game developed they then targeted it at men. This is shown through the colouring they use as traditionally they would use pink which they have now changed to a mutual colouring.
http://www.nickjr.co.uk/play/#!
This game reinforces Butlers theory of gender performance this is a game which is targeted at females. The reason for this is due to the colouring of the game as it is pink which is seen to be a female colour. Also the character in the game is a female which tells us the game was created for females.
http://www.myfootballgames.co.uk/
This is a football game which reinforces Butler theory of gender performance. Butlers theory suggests that men would be more associated which sports therefore, we are then used to seeing football games which are targeted at men. This game also does not include any female characters or any signs of it being made for females aswell as males.
This game challenges Butlers theory of gender performance the reason for this would be that women are not normally seen to be playing sports or playing sports games. Therefore this then challenges this as this game is made and targeted at females. We know this as the game contains female characters therefore is seen as a females game.
Case Study
The Case study I have chosen relating to new and digital technology is on demand. The reason I have chosen this as my case study is that it now plays a huge role in peoples lives due to the majority of peoples busy schedule they are not able to watch the shows on their original times therefore using on demand more. I also decided to choose this case study as, due to it large audience the merge between iplayers such as ITV and BBC are now available on Sky therefore, giving me a large amount of research to conduct which would then lead to me having a lot of areas to discuss on. This topic is also an area which I can link to other aspect such as advertisement. The way in which I am able to link advertisement to on demand would be through the way in which audience are able to fast forward therefore allowing the audience to skip the adverts.
The three Texts I will be looking at will be at as my primary source's will be,
