NDM

Amazon strikes deal with HBO to stream The Sopranos and The Wire 

This story is about amazon who have struck a major deal with HBO in order to stream their shows through amazon instant. Amazon had previous brought online streaming site love film. Love film is a sight which is most famous for their movies in which they allow their audience to watch online or receive through the post. love films main online streaming rivals were netflixs who looked to be gaining more customers as their were able to reach a larger target market. This was first time in which Amazon were able to strike a deal with an online video provider allowing Amazon  instant to be able to play their shows online through their site. At this present moment Amazon instant only hold the rights to show The Sopranos and The Wire, However they are looking to expand the subscriptions which would allow them access to stream more of HBO shows. At this present moment the rights of HBO mainly belong with BskyB with Amazon coming out and stating that nothing is final yet and they have not decided to move in to bid for more rights of the shows. In my opinion this would be a beneficial move for Amazon. The reason for this due to their competition with Netflix they need to be able to provide something in which would attract their target market. The way in which they would be able to do this would be to gain the rights of shows in which the public would be interested in and would want them to subscribe to them. I also believe that online streaming is becoming more and more popular therefore this could be beneficial to the audience as they would then not have to pay a high subscription bill for TV, also it would be more flexible for the audience as they would be able to access the shows in more way then one. 

NDM

Lenny Henry campaign: back TV diversity or we'll boycott licence fee 

http://www.theguardian.com/media/2014/apr/23/lenny-henry-campaign-tv-diversity-licence-fee

This story  is about how the media institutions have a majority of white race working for then. Therefore this had then to a figure of television inside of Lenny Henry in which he is now attempting to get the attention of these intuitions in order to create an awareness of this matter which he would hoping it would lead to action being taken place on the matter. The way in which he has had taken this role on has been through attempting to create a petition. The reason in which why he had been blown into the attention was due to Lenny Henry's beliefs that the media institutions was dominated by the whites therefore him trying to open the path for more Blacks and Asians to be apart of television. Some could see this campaign to be serious and be taking to extreme levels in order for the law to be changed allowing more Asians and Black to be apart of TV. This reason for this would be that they have already stated that if the petitions is not seen to be taken into consideration the first step they will take will be to boycott the TV licence. How Lenny Henry had brought this issue to the public first was by creating an email address in which he sent out in order to receive feedback. due to the increase of new and digital media in order for Lenny Henry to be enable himself to get though to his target audience the easiest way for this would be through the internet due to the impact it can have of how fast the news will be able to travel. My view of this story would be that i believe that it would be a good idea allowing more Asians and Blacks into television the reason for this it would then decrease the amount of stereotyping in which takes place through the media. I also believe in order for Lenny Henry's petition to gain attention through the media using new and digital media would allow this as, it would travel fast therefore making it a trend. 

NDM

Newspaper ill-advised to let police post their own online story 

Torquay Herald Express newspaper have produced a conducted something which is unusual and does not tend to happen very often or ever. The local newspaper have allowed their local police force to write their own piece in their newspaper. The section is labelled who is this man? The reason they have allowed this is due to a fan who has stolen a canvas bad from a library which was left on the floor and unattended to while the owners had not been around. The newspaper and the local police see this as a “historical event.” Mt view on this story is that I believe that if the bag was stolen from the library it would have made more sense to me if someone who was present in the library at the time to right the story as, they would have a full insight on the story. I believe that this was done in an act of creating history by having the first amateur which was present within the police to write a story in the newspaper rather, than them doing this in order to help with the police investigation. 

NDM

Facebook buys UK maker of solar-powered drones to expand internet

This story is telling us about how Facebook are making solar powered drones in aircraft which will fly over countries in which can not afford the internet and will allow them access to the internet. This will then but them in straight competition with Google, who are planning to create internet access for countries through balloons. Facebook have claimed that they are looking to reach an audience of £1.2 billion. This would then take Facebook to their audience of 4 billion. This operation will cost around £12 million to conduct which has already been put into work."Our team is actively working on building our first aircraft now," Zuckerberg said in a paper published yesterday. My opinion on this story would be due to the increase in new and digital media this would be a idea which would work due to the fact that the internet is now becoming thew most pwoerful tool to humans as it allows them to reach and conduct near enough everything. However if Facebook are providing it country who are unable to afford internet the only setback i would feel there would be, is that how would they claim access to the internet through the technology. As Facebook may reach an audience of 1.2 billion, however would the audience be able to get access to the technology in order to use the internet. 

NDM

Turkey blocks YouTube amid 'national security' concerns

http://www.theguardian.com/world/2014/mar/27/google-youtube-ban-turkey-erdogan

This story is about how YouTube has now been banned within Turkey weeks after they had already banned Twitter usage within the county. This is not the first time this has happened within in Turkey as they had banned YouTube within Turkey in 2007 which they then released this ban three years after it was put into place. The reason for this ban was that social media users within the Turkey were able to access "Virtual private networks". Therefore this being too much of a risk for the country to be able to risk. One of the issues which was raised  which came to a concern of Turkey was, a private conversation which was recording and then posted onto YouTube. The conversation was between Turkish intelligence chief Hakan Fidan, foreign minister Ahmet Davutoglu. The conversation in which they had secretly recorded contained information discussing a possible military action in Syria. My opinion on this story would be that due to the increase of new and digital media it now has a large and importance within he world as their are many users. Social media is then an aspect which can be used for more bad then good. Therefore I then personal believe that the action Turkey have taken on banning social media is the right thing to do. The reason for this would be that if they were to recive vital information this could then lead to something the country may not want such as, offending other countries. 

NDM

No-makeup selfies campaign generates £2m windfall for cancer research

http://www.theguardian.com/media/2014/mar/21/no-makeup-selfie-campaign-facebook

This years campaign for cancer research was a "no make up selfie." This campaign was put in place where women would take a selfie of themselves with no make up and post it on Facebook with the text they had sent showing that they had donated money to cancer research. Once they would nominate someone else this would then keep the cycle going as they would nominate as many people as possible. This campaign then had created a large awareness therefore providing donations of £2 million. This campaign was made successful do to social media as it enabled the audience to be able to quickly receive the information as it would appear on their news feed. I believe that this campaign was a success due to the fact it was able to relate to the audience and make it something that would create awareness to the audience therefore enabling them to interact. Furthermore I do not believe this would been a success without social media as it would not have reached it mass audience, therefore this reinforces the fact in which social media is now a large part of peoples lives therefore allowing them to create a wide audience which is shown through the amount of money raised. This campaign was also a success due to the celebrities who had taken part. Once they has taken part this then encouraged their following to do aswell due to them looking up to them as a inspiration. I believe in order for campaigns such as cancer research to create large donations they would need to do this through relating to the audience which is shown how it would work through the selfie campaign. 

NDM

Jasmine Gardner: News travels fast in cyberspace but can we trust it?

http://www.standard.co.uk/comment/comment/jasmine-gardner-news-travels-fast-in-cyberspace-but-can-we-trust-it-9159845.html

This is a story which again talks about the trust we can have with news being put through to us through social media. social media allows us quick and easy access to news. When someone tweets the news on twitter it is then re tweeted by many people which then soon turns viral. This then means everyone is now aware of the news as it is trending. However it has now been brought upon us that not everything you see on the news is believable. The reason for this is that news which is being present to us through social media has no source of where it is coming from but however looks believable to the audience. One example of this is Manchester United Manager was seen to had been sacked from his position as it had been trending on twitter. However later on the audience had come to realise that this was a fake piece of news as there was no reliable source which could back this up such as Sky Sports. My opinion on this story is that i believe due to everything now becoming technology based that news online is now the way in which the audience will receive their news as it is quick and news travels faster through this therefore reaching the audience faster. However i believe that their will always be fake stories going around which i then believe it is yup to the audience to find the reliable sources before spreading it themselves.