NDM

Spotify says it's 'a matter of time' before it overtakes Apple's iTunes in Europe 

Spotify is an online music streaming website which allows you download and listen to music for free. It also allows you to download music to your devices free of charge. Spotify would be seen to be a free version of iTunes. iTunes is a apple music library in which apple users would buy music which would then sync to their music file on their phone.  Spotify has now gained the spotlight as they have now created a decline within the download sales over a short period time. Spofity have now received over 1 million users over the previous four months. Spotify have generated a income of £92.6 million over from their UK users itself, this was due to the 7 billion streaming of music which were taken place that year. This success that Spotify had received was in 2012. which they are now looking to become more popular then they were within 2012. my opinion on this story is that i believe in order for paid music stores such as iTunes could need to adapt their strategies in order to gain views such as Spotify receive. One way in which they may have to do this would be to provide their music for free, as they would then have to look for other ways in which they would make money from the system.