NDM

Is BSkyB no longer the chosen one?

BSkyB look to now to of given up on the football rights which would include the premier league and the champions league. The reason for this is that the premier league has been the league in which has generated them their most success, as it has generated them the most funds. However BT sport have outbid Sky Sports in order to hold the rights of showing most of the premier league games, Also BT have landed the rights to show the group stage and the knockout stages of the champions league leaving sky with no access to provide any champions league games. This would then be seen as BskyB final days as without the premier league and champions league coverage it would look like they would lose alot of funding and also many subscribers as they would look to a BT subscription as it would be more beneficial for them. BSkyB released a statement which stated that they were not prepared to pay the amount in which the premier league were looking for to show the coverage of the league throughout the year. My view on this story would be that i can not understand the reason behind in which BskyB have decided not to fight and claim the rights to the premier and champions league and it is they largest source of income. I believe without this deal this may see BskyB to be living in their final days as most people would see this to be a suicidal move however, only time will tell.