NDM

One Direction coverage boosts Sun on Sunday sales by 2%

This story is a one direction increasing the sales of the Sun on Sunday by 2%. One direction are a boy band who first started on the X Factor who then were signed by Simon Cowell's label and went on to become the biggest ever British boy band not only in the UK but also in the US. This story is about how the sun on Sunday have used One Direction as their personal marketing purpose as they followed the boy band around on their latest tour providing the audience with behind the scene clips which the audience would not be able to get from anywhere else. Furthermore due to the exclusive information they provided to their sales increase by 2%, therefore the sun on Sunday received sales of 1,721,068. My opinion on this story would be that the sun on Sunday's strategy in which that have put in place will allow them to attract a younger audience majority being female. Therefore this strategy will benefit many people the reason for this would be that due to the younger audience wanted to read the once direction articles, this would mean that their parents would buy it for their child. This would then mean that the newspaper would be present in the household encouraging the parent to also read it. The sun would then hope that the parent of the child would be interested in the newspaper therefore in the future being encouraged to buy the newspaper.